Residents of East Renfrewshire are being urged to act swiftly if they notice any possible cancer symptoms.

This call to action comes as part of the Scottish Government's 'Be the Early Bird' campaign, which aims to encourage people to promptly contact their GP practice.

The campaign highlights a worrying trend uncovered in recent research conducted by the Scottish Government.

In the survey of over 2,000 people, more than four in five said they would report a missing item from a delivery order within a day.

In stark contrast, almost a third of people said they would delay contacting their GP about any unusual, persistent symptoms for several days, weeks, or even months.

The government has stated that these delays can have serious consequences.

Finding cancer at an earlier stage can mean more treatment options, a greater likelihood of living well after treatment, and better news for families.

People are being reminded that persistent symptoms, such as a hoarse voice for more than three weeks, should not be ignored.

The campaign aims to reinforce the importance of early detection and the positive impact it can have on treatment and recovery.

Des Clarke, a radio presenter, said: "The Scottish Government’s ‘Be the Early Bird’ campaign is so important as cancer is something that affects many of us in some way. This research proves what we all know to be true anecdotally with many people placing greater importance on other things and allowing their health to slip down the priority list.

"I encourage everyone in Scotland to make sure they contact their GP practice if they notice any persistent symptoms or issues that are out of the ordinary – your GP practice wants to know."

Ross MacDuff, joint national clinical lead for earlier cancer Diagnosis at the national Centre for Sustainable Delivery (CfSD), said: "Finding cancer in its earliest stages is really key to maximising treatment options. That’s why it’s so important that anyone who is experiencing persistent symptoms that are unusual for them contacts their GP practice so they can be assessed as soon as possible and referred, if appropriate, to the correct specialist.

"Whether it is you that has possible symptoms, a family member or friend, please don’t put off making an appointment with your GP practice.  If cancer is confirmed earlier, a much wider range of treatment options can be available, and the body can respond better to treatment."

Health secretary, Neil Gray said: "Early detection is crucial in cancer care. So, I urge everyone to prioritise their health and make sure you contact your GP practice about any unusual, persistent symptoms. The sooner we act, the better the chances for treatment and recovery. So, let’s be vigilant – if something doesn’t feel right, don’t wait, get checked early."